Ongeza AgroVet, also known as Ongeza Tanzania Ltd, was founded in 2011 and is headquartered in Arusha, Tanzania. The company employs around 100–200 people.

What They Do

Ongeza AgroVet supplies agricultural and veterinary products to rural farmers and livestock keepers. Their goal is to reach remote communities by combining company-owned shops with franchise partnerships.

Products & Services:

Agrovet supplies such as seeds, feed, animal health products, and veterinary drugs.

Pay-as-you-go solar systems to help rural households reduce reliance on kerosene.

Sales & Reach:

Operates through a network of retail shops and door-to-door sales.

Currently has around 26 shops spread across different regions of Tanzania.

Geographic Presence & Shops

Ongeza AgroVet has shops in several regions, including:

Singida Region: Iramba, Kinampanda, Mtinko

Manyara Region: Bassoutu, Katesh

Simiyu Region: Maswa, Ipililo, Senani

Dodoma Region: Chemba, Chamwino

Arusha Region: Monduli (Mto wa Mbu), Simanjiro (Lorkisale)

Tabora Region: Nzega, Tabora town

Value Proposition

Ongeza AgroVet focuses on:

Serving underserved rural communities.

Providing fairly priced, quality agricultural and veterinary products.

Using technology for inventory, point-of-sale, and shop security.

Supporting franchisees with training, stock management, promotions, and regulatory compliance.

Opportunities & Challenges

Opportunities:

Growth potential in rural areas where agriculture and livestock are central to livelihoods.

Diversification into renewable energy through solar products.

Challenges:

High logistics costs in reaching remote areas.

Compliance with agricultural and veterinary regulations.

Competition from other suppliers and informal markets.