Wilderness Destinations Ltd is a conservation-driven tourism and hospitality company that operates across Africa. Its mission is to protect and expand wilderness areas by combining luxury, sustainable tourism with conservation and community impact. The company manages millions of hectares of protected wilderness across the continent.

It began as a mobile safari operator and expanded over time into permanent camps, lodges, aviation services, and destination management. In each country where it operates, the company is registered under a local corporate entity, though it is globally recognized under the Wilderness brand.

Operations in Tanzania
Camps & Offerings

Wilderness has established operations in Tanzania with its flagship mobile tented camp in the Serengeti, called Wilderness Usawa Serengeti.

The camp is unique in that it moves along the route of the Great Migration, setting up in different areas as the herds shift.

It is solar-powered, built with a light footprint, and leaves no permanent infrastructure behind when it relocates.

The camp accommodates a small number of guests for exclusivity, offering en-suite tents with high-end comfort.

Much of the camp’s design and furniture is locally sourced, supporting artisans and businesses in the Arusha region.

Beyond camps, Wilderness provides full safari logistics and itineraries in Tanzania, covering transport, partner lodges, permits, and experiences like walking safaris, hot-air ballooning, and birding.

Conservation & Community Impact

Operations are designed to minimize environmental impact while protecting habitats.

By employing staff locally and sourcing materials regionally, Wilderness helps generate livelihoods that reduce pressure on wildlife resources.

The company aligns its business model with conservation, ensuring that protecting wilderness areas directly supports its long-term success.

Contact & Presence

Wilderness has a local presence in Tanzania and provides dedicated guest support, including round-the-clock assistance through its operational safety systems.

Strengths, Challenges & Positioning

Strengths:

High-end experiences with a minimal environmental footprint.

Strong integration of conservation and community upliftment.

Flexibility and exclusivity through mobile camp operations.

Established reputation and network across Africa.

Challenges:

Complex logistics of running mobile camps.

Regulatory requirements for operating within national parks.

Competition from other long-standing safari operators.

Balancing luxury hospitality with sustainability.