Job Description

Posted 4 weeks ago

Key Responsibilities:

Community Engagement and Growth:

Develop and implement strategies to engage and grow the community for each brand (Castle Lite, Flying Fish, and Safari Lager).
Actively monitor and participate in conversations on social media platforms, online forums, and other digital spaces.
Foster a sense of belonging within the community, ensuring that brand values resonate with the audience.

Content Creation & Social Media Management:

Create, curate, and manage content for each brand’s social media accounts (Facebook, Instagram, Twitter, etc.).
Work closely with the marketing team to align community content with brand campaigns and initiatives.
Develop social media calendars, ensuring timely and relevant content is shared consistently.

Customer Service and Community Support:

Act as the primary point of contact for community members, addressing inquiries, feedback, and concerns in a timely and professional manner.
Monitor brand mentions across social media, respond to customer feedback, and escalate any urgent issues when necessary.
Proactively engage with both positive and negative feedback, turning challenges into opportunities for brand growth.

Campaigns and Event Promotion:

Collaborate with the marketing and events teams to promote product launches, promotions, and events (both virtual and physical).
Execute brand awareness campaigns and track key performance indicators (KPIs) to measure success.
Promote brand partnerships, collaborations, and influencer relationships within the community.

Data Analysis & Reporting:

Monitor community engagement metrics and use data to improve engagement strategies and content plans.
Provide weekly/monthly reports on the community’s growth, sentiment analysis, and social media performance.
Analyze competitors’ community strategies and report on emerging trends and opportunities.

Brand Ambassadorship:

Represent each brand authentically and passionately, embodying the values of Castle Lite, Flying Fish, and Safari Lager in all interactions.
Build relationships with key influencers, bloggers, and brand advocates to expand brand reach and credibility.
Cultivate and maintain brand loyalty among existing customers while attracting new followers.

Crisis Management:

Address any community-related issues that may arise, including managing online crises, negative feedback, or controversies.
Collaborate with PR and marketing teams to ensure consistent brand messaging during sensitive situations.

Key Skills:

Social Media Management: Expertise in managing social media accounts, creating content, and engaging with followers.
Community Engagement: Building and nurturing online communities with a focus on creating meaningful relationships.
Crisis Management: Ability to manage negative feedback and resolve issues in a professional manner.
Customer Service: Exceptional customer support and conflict resolution skills.
Creative Writing & Content Creation: Crafting engaging and on-brand messages for different platforms.
Analytical Thinking: Experience with social media analytics tools (e.g., Google Analytics, Hootsuite, etc.) and reporting.

Personal Attributes:

Passionate about the brands (Castle Lite, Flying Fish, and Safari Lager) and the beverage industry.
Adaptable to evolving trends and consumer preferences.
Energetic, approachable, and outgoing personality with strong relationship-building skills.
A collaborative team player who thrives in a fast-paced, dynamic environment.
A keen eye for detail and a creative mindset.

Qualifications:

Bachelor’s degree in marketing, Communications, Public Relations, or related field.
Proven Experience in community management, social media, or digital marketing (1-2 years preferred).
Experience working with beverage brands or in the FMCG industry is a plus.
Strong understanding of social media platforms, trends, and best practices.
Excellent written and verbal communication skills, with an ability to tailor messages for different audiences.
Ability to analyze and interpret data, using insights to refine strategies.
Strong organizational and multitasking skills with the ability to manage multiple projects simultaneously.
Ability to work independently and as part of a team, with a proactive attitude and a positive mindset.

How to Apply: Please follow the link provided below.

CLICK HERE TO APPLY

Tagged as: AB InBev /TBL PLC

Skills: