Job type: Full-time

• Lead the creation of strategies and portfolio/investment recommendations to drive a sustainable increase in market share for Total Business Alcohol (TBA).
• Continuously gather data on consumer behavior, competition, and market trends to position brands effectively.
• Formulate ambitious and creative marketing strategies to enhance brand positioning.
• Design and implement multi-channel marketing initiatives to increase consumer acquisition, engagement, and retention.
• Drive digital marketing efforts through data-driven insights.
• Oversee brand performance with a focus on P&L accountability, ensuring alignment with the Annual Operating Plan (AOP), while proactively managing risks and resources to meet targets.
• Lead marketing initiatives and departmental routines.

• Develop and lead the marketing strategy to ensure brand growth and market share increase.
• Continuously analyze market trends, consumer behavior, and competition to create relevant marketing campaigns.
• Manage the execution of multi-channel campaigns aimed at customer acquisition and retention.
• Utilize digital marketing strategies to drive brand visibility and engagement.
• Monitor and optimize budget allocations for effective resource management.
• Collaborate with cross-functional teams to execute marketing strategies.
• Drive the overall strategic direction of the marketing department.

• Proven experience in leading a marketing team.
• Strong attention to detail.
• Excellent written, verbal, and interpersonal communication skills.
• Experience in digital marketing (content marketing, social media marketing).
• Demonstrated ability in budget management.
• A professional work ethic with the ability to work independently and in teams.

• Creativity: Develops innovative marketing strategies and campaigns.
• Communication: Effectively communicates marketing plans to team members and stakeholders.
• Analytical Thinking: Uses data to analyze trends and craft informed strategies.

• A Business Degree or a professional marketing qualification (e.g., CIM).
• A minimum of 8 years of experience in a senior marketing role, with prior sales and commercial leadership experience being advantageous.
• Extensive experience in the FMCG industry to develop successful local brands.
• Proven track record of strategic decision-making and navigating complex consumer and channel environments.
• International business experience will be considered an advantage.
• Experience in managing large corporate networks with multiple brand owner duties.