Key Responsibilities for Marketing Manager Role:

• Developing and Implementing Marketing Strategies: Creating and executing marketing plans, including digital marketing, content marketing, and social media campaigns (X, LinkedIn, Facebook, Instagram, WhatsApp).

• Managing Marketing Budgets: Allocating and controlling marketing expenditures to maximize return on investment.

• Leading Marketing Teams: Overseeing the work of marketing specialists, designers, and other team members.

• Analyzing Marketing Performance: Tracking campaign results, identifying areas for improvement, and optimizing strategies based on data insights.

• Managing Content Creation and Distribution: Creation of marketing materials, including website content, social media posts, and advertising copy.

• Building Brand Awareness: Developing strategies to increase brand recognition and loyalty.

• Driving Customer Acquisition and Retention: Implementing strategies to attract new investment opportunities and investors, and retain existing ones.

• Staying Up-to-Date on Marketing Trends: Keeping abreast of the latest marketing technologies, strategies, and best practices.

• Working with Sales and Other Departments: Collaborating with sales, product development, and other teams to align marketing efforts with overall business objectives.

• Conducting Market Research: Gathering customer insights and market data to inform marketing strategies.

Key Responsibilities for Communications Manager Role:

• Developing and executing communication strategies: Creating plans for internal and external communication, setting goals, and measuring results.

• Managing communication channels: Overseeing social media, websites, email marketing, and other platforms (X, LinkedIn, Facebook, Instagram, WhatsApp).

• Creating content:Writing, editing, and proofreading various communication materials, such as press releases, website copy, social media posts, and marketing materials.

• Managing public relations: Building relationships with media, handling media inquiries, and developing public relations strategies.

• Ensuring brand consistency: Maintaining brand standards across all communication channels and ensuring messaging aligns with the organization’s overall brand.

• Crisis communication: Developing and implementing plans to manage and respond to potential crises.

• Collaborating with other teams: Working with marketing, sales, and other departments to ensure cohesive communication and messaging.

• Monitoring and analyzing communication effectiveness: Tracking key performance indicators (KPIs) and making adjustments to strategies based on results.

• Supervising and mentoring: Providing guidance and support to junior members of the communications team.

Skills and Qualifications:

• Communication: Excellent written and verbal communication skills for presentations, reports, and team collaboration.

• Analytical Skills: Ability to interpret data, track performance, and make data-driven decisions.

• Creativity and Innovation: Ability to develop unique and engaging marketing campaigns and content.

• Technical Proficiency: Familiarity with marketing technologies, including social media platforms, email marketing tools, and analytics software.

• Strategic Thinking: Ability to develop and execute long-term marketing strategies.

• Project Management: Ability to manage multiple projects simultaneously and meet deadlines.

• Problem-Solving: Ability to identify and resolve marketing challenges.

• Leadership and Management: Ability to motivate and guide a team.

In essence, our Marketing and Communications Manager is a strategic leader who ensures the organization’s message is effectively delivered to all relevant audiences

How to Apply:

Please send your CV and Cover Letter to antonyadolf@coprosperityfund.com