Senior Marketing &amp; Sales Associate

Descriptions

We are seeking a dynamic and experienced Senior Marketing & Sales Associate to lead and execute strategies that drive brand awareness, customer acquisition, and revenue growth. This role sits at the intersection of marketing, sales, and brand development, and is ideal for someone who thrives in a fast-growing, entrepreneurial environment.

Responsibilities

Marketing Strategy & Execution

Develop and implement integrated marketing strategies across digital, retail, and experiential channels
Manage brand positioning, messaging, and visual identity across all touchpoints
Lead social media, email marketing, and content creation efforts
Plan and execute campaigns, product launches, and promotional initiatives
Analyze campaign performance and optimize based on data-driven insights

Sales & Business Development

Identify and develop new sales channels (restaurants, hotels, distributors, export markets)
Build and maintain strong relationships with key accounts and partners
Support pricing strategy, promotions, and sales forecasting
Represent the winery at tastings, events, and trade shows
Drive direct-to-consumer sales initiatives

Brand & Market Growth

Conduct market research to identify trends and opportunities in local and international markets
Help shape the long-term growth strategy of the winery
Collaborate with production and leadership teams to align supply with demand

Requirements

5+ years of experience in marketing, sales, or business development (wine, beverage, luxury, or hospitality industry preferred)
Proven track record of driving revenue growth and executing successful marketing campaigns
Strong understanding of digital marketing tools and platforms
Excellent communication, negotiation, and relationship-building skills
Ability to work independently and adapt in a fast-paced environment
Experience with international markets or export sales is a strong plus

Preferred Skills